What makes the ad campaign by Davida UK great is that these women are active participants not passive riders. These photos say, 'follow me' not 'can I come too?' Yes, the bikes are beautiful. Yes, the women are beautiful but the sexiest part is that come hither stare. Maybe they can ride, maybe not but what's of interest is not the reality of their abilities but the fantasy being created. Chasing a stunning women on a vintage Moto Guzzi around Lake Como. I want to ride
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